Privacy Policy

This website is operated by Lollykrown ("we", "us", "our"). We are a freelance web development and photography business based in Sunderland, UK.

If you have any questions about this privacy policy or how we handle your data, please contact us at admin@lollykrown.xyz.

We collect the following categories of personal data:

• Contact information you provide voluntarily — name, email address, and any message content submitted via our contact form.
• Usage data collected automatically via Google Analytics — pages visited, time spent, browser type, device type, approximate geographic location (country/city level), and referring website.
• Cookie data — small text files stored on your device by your browser. See Section 5 for details.

We use the data we collect for the following purposes:

• To respond to enquiries submitted through our contact form.
• To understand how visitors interact with our website so we can improve it (via Google Analytics).
• To monitor website performance and diagnose technical issues.
• We do not use your data for automated decision-making or profiling.

We use Google Analytics 4 (GA4), provided by Google LLC, to collect anonymised usage statistics about how visitors use this website.

Google Analytics uses cookies to collect information such as:

• Pages you visit and how long you spend on each page.
• How you arrived at the site (e.g. search engine, direct, referral).
• Your approximate location (country and city — not street-level).
• Device and browser information.

We have enabled IP anonymisation in Google Analytics, which means your full IP address is never stored. The data collected is aggregated and does not identify you personally.

Google's data processing is governed by Google's Privacy Policy. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

We only activate Google Analytics after you have accepted cookies via our cookie banner. If you decline, no analytics data is collected.

We use the following cookies on this website:

You can control cookies through your browser settings. Disabling all cookies may affect the functionality of this website.

We process your personal data under the following legal bases:

• Legitimate interests — for responding to contact form enquiries and operating the website.
• Consent — for Google Analytics cookies. You may withdraw your consent at any time by clearing your cookies and declining via the cookie banner.

• Contact form enquiries are retained for up to 12 months and then deleted.
• Google Analytics data is retained for 14 months as configured in our GA4 property.
• Cookie consent records are stored locally in your browser for 1 year.

We do not sell, rent, or trade your personal data. We share data only with the following third parties:

• Google LLC — for analytics purposes, as described in Section 4.
• Our hosting provider (Vercel) — for the technical operation of this website. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.

Both Google and Vercel may process data outside the UK/EEA. They do so under standard contractual clauses approved by the UK ICO.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ('right to be forgotten').
• Object to or restrict processing of your data.
• Withdraw consent at any time (where processing is based on consent).
• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at admin@lollykrown.xyz. We will respond within 30 days.

We may update this privacy policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.